Amplifying your content is the process of promoting valuable and engaging content to your target audience using paid methods in order to increase your brands word of mouth and overall exposure. Content amplification allows companies to put specific content, in front of a specific audience, at a specific time. A few of these paid 'amplification' media channels include paid social, paid search, paid reviews, display ads and even native advertising which promotes entire articles on popular third party websites. Paid media campaigns rely heavily on having relevant content that helps makes more money than what is spent emphasizing the importance of using great content that connects. To learn more about ‘amplifying your content’ we have curated the most relevant articles from paid media experts from across the web to help you discover the benefits and best practices. If you have any questions or would like to learn more about how to amplify your content please don't hesitate to contact us. Enjoy!