Analytics and reporting are everything in digital marketing as it allows companies to understand how people are interacting with their brand online. With this information companies can then make informed decisions on how to spend their time and money on marketing channels and tactics that will help them drive more traffic and conversions. Website data is nothing more than '1's & 0's' and these analytic platforms make sense of this data allowing companies to create custom reports empowering them to make the right business decisions using accurate information. To learn more about ‘analytics and reporting' we have curated the most relevant content from across the web to help you discover the benefits and best practices. If you have any questions or would like to learn more about analytics or custom reporting please don't hesitate to contact us. Enjoy!