Analytics & Reporting

Analytics and reporting are everything in digital marketing as it allows companies to understand how people are interacting with their brand online. With this information companies can then make informed decisions on how to spend their time and money on marketing channels and tactics that will help them drive more traffic and conversions. Website data is nothing more than '1's & 0's' and these analytic platforms make sense of this data allowing companies to create custom reports empowering them to make the right business decisions using accurate information. To learn more about ‘analytics and reporting' we have curated the most relevant content from across the web to help you discover the benefits and best practices. If you have any questions or would like to learn more about analytics or custom reporting please don't hesitate to contact us. Enjoy!

The Five Minute Guide to Installing Google Tag Manager

Marketing campaigns live and die by data. One of the recent campaigns I was managing drove me to open up my analytics report every hour. (Holiday season, anyone?) Data can be numbing, but it’s also necessary. Without data, there’s no way to easily determine...
02/20/2017
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Big Data: Good or Bad for Small Business Marketers?

Big data—or the collating and analysis of structured data, e.g. in spreadsheets and databases, combined with unstructured data, such as tweets, images or blogs—is hugely beneficial to many enterprise companies. It’s trickier for small business marketers....
02/20/2017
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How to Set Up Google Analytics Goals for Facebook Ads

Do you use Facebook ads? Not sure you trust Facebook’s metrics? Setting up Google Analytics goals lets you track the traffic and conversions from specific ads on Facebook. In this article, you’ll discover how to use Google Analytics goals...
12/13/2016
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10 Questions to Ask Yourself When Your Conversion Rates Are Below Average

Often, conversion rates are only addressed when they become alarming, leading marketers to make knee-jerk changes to their landing pages and websites. But a true A/B test should be based on scientific research and methods, not panic. Here are 10 questions...
12/07/2016
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How Big Brands Use Urgency to Drive Conversions During the Holidays

This holiday, while you’re fretting over the perfect gift, big-brand retailers are singing carols as the dollars to roll in. But how do they do it? How do they make us want to buy so feverishly every year? One word: Urgency. See how the big brands are...
12/07/2016
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7 Case Studies for Understanding and Using Heatmaps

Heatmaps are everywhere these days. You see them on the weather, on real estate sites – basically anywhere there’s data to display. And while we may think of heatmaps as a 21st century thing, it turns out they have been around since at least...
12/07/2016
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