Content Curation

Content curation is a growing digital marketing tactic that is designed to help companies increase their content output and build a reputation as an industry thought leader. Content curation is the act of discovering and gathering relevant content on a particular topic or area of interest then presenting  on a website in an organized fashion. With so many content creators publishing great information online it is much easier to just share their content, add your comments as to why your audience will find it relevant then link to it. Curation is also a great way to keep websites relevant with a variety of engaging content. To help you learn more about content curation we have curated the most relevant articles from industry professionals around the world designed to help you discover the benefits and best practices. Content curation is our companies core offering so please don't hesitate to contact us if you have any questions on how to use our platform to curate and publish content onto your website. Enjoy!

Content Curation: Just Do It

Regardless of how mature your content strategy is, relevant third-party content should be a part of it. Strategists include curation for one or more of the following reasons: Thought Leadership: Exposing your audience to the best thinking in your subject...

Optimize Your Thought Leadership for Success

Creating thought-leadership content that’s interesting to your audience isn’t easy. According to a Value of B2B Thought Leadership Survey, common content mistakes that consumers dislike include: Too generic—not directly relevant to me...