Knowing your target audience is the critical first step that many companies forget to think about when creating a digital marketing campaign. Too often companies are focused on digital marketing tactics rather than people. By knowing who you want to talk to it will allow you to clearly define your message as you focus on solving people’s problems rather than your product or services. To help you discover more about 'knowing your audience' we have curated the most relevant content to help you discover best practices shared by different industry professionals from around the world. Please don't hesitate to contact us if you have any questions on how to define your target audience. Enjoy!