Know your Audience

Knowing your target audience is the critical first step that many companies forget to think about when creating a digital marketing campaign. Too often companies are focused on digital marketing tactics rather than people. By knowing who you want to talk to it will allow you to clearly define your message as you focus on solving people’s problems rather than your product or services. To help you discover more about 'knowing your audience' we have curated the most relevant content to help you discover best practices shared by different industry professionals from around the world. Please don't hesitate to contact us if you have any questions on how to define your target audience. Enjoy!

Top 5 Tools to Survey Your Target Audience

There are so many survey tools available that it can seem overwhelming to pick the best one. If you want to skip the guesswork, you’re in luck. We’ve compiled a list of the top 5 survey tools to help you determine the best one for you and...
02/20/2017
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Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang words, such as 'bae' or 'YOLO' in their marketing communications, according to a survey by digital marketing agency I-COM. There were certain slang terms whose...
02/20/2017
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5 Under Used Strategies to Make Your Customers Feel Valued

5 Under Used Strategies to Make Your Customers Feel Valued written by Guest Post read more at Duct Tape Marketing There’s a misconception that great customer service requires endless resources and personnel, complex software systems, and outsourced call...
12/13/2016
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