Optimizing your website is often an after though when companies create a digital strategy. Optimizing a website is all about getting the 'frustrating user experience' out of the visitors way so they can focus on enjoying the relevant content you provide. Think of the optimization process, most commonly known as SEO, as the backbone to your entire digital strategy. A few of the most common technical optimization tactics include making sure your website content is well thought out, your website pages load fast, it's mobile friendly, there is enough content on the pages for users and the search engines as well as making sure your meta-tags are written with customers in mind to encourage people to click on your website. To help you discover more about ‘optimizing your website’ we have curated the most relevant content to help you discover best practices shared by different SEO professionals from around the world. Please don't hesitate to contact us if you have any questions on how to optimize your website. Enjoy!