Social media is a distribution channel that allows companies to post and share content onto their company social profile pages in order to reach and build an increasing target audience who 'hangout' in these different social environments. By sharing to social, companies have a great opportunity to have their message amplified by people who engage with their brand especially if the message resonates and connects with them. It is important for companies to share a variety of engaging content that is at the heart of people’s interest rather than only sharing company driven content. To help you learn more about ‘sharing your content to social’ we have curated the most relevant content from social media experts around the world to help you discover the benefits and best practices. If you have any questions or would like to learn more about how to aggregate and find the best content to share to your social media profiles please don't hesitate to contact us. Enjoy!