The Content Marketing Journey

Discover the power of content as we curate and share industry leading best practices from experts around the world on how to optimize, create and amplify your message online. Stay Relevant. Cureight.

Content Curation: Just Do It

Regardless of how mature your content strategy is, relevant third-party content should be a part of it. Strategists include curation for one or more of the following reasons: Thought Leadership: Exposing your audience to the best thinking in your subject...
05/15/2017
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Facebook: We're adding information warfare to our fight against malware

Facebook security and threat-intelligence teams have taken on the new role of combating governments and non-state actors that are trying to sway politics through fake news and disinformation.
04/28/2017
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Optimize Your Thought Leadership for Success

Creating thought-leadership content that’s interesting to your audience isn’t easy. According to a Value of B2B Thought Leadership Survey, common content mistakes that consumers dislike include: Too generic—not directly relevant to me...
02/20/2017
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Top 5 Tools to Survey Your Target Audience

There are so many survey tools available that it can seem overwhelming to pick the best one. If you want to skip the guesswork, you’re in luck. We’ve compiled a list of the top 5 survey tools to help you determine the best one for you and...
02/20/2017
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A Guide to Meaningful Content that Resonates

Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared...
02/20/2017
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Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang words, such as 'bae' or 'YOLO' in their marketing communications, according to a survey by digital marketing agency I-COM. There were certain slang terms whose...
02/20/2017
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How Important is Personalisation for Content Marketing?

The digital revolution has transformed the way brands engage and communicate with their audiences. In an age where advertisements are declining and social media is rising, content marketing has become a go-to marketing strategy for brands. Content is...
02/20/2017
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How to Get Over Your Fear of Live Streaming

Live streaming has recently gained popularity across all platforms, from Facebook live to Snapchat to Instagram. However, live streaming can be quite intimidating, especially if you are not used to being in front of a camera. Use these 5 steps to help...
02/20/2017
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How to Get Started with Instagram Ads

Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and MySpace is that there are too many words. Our social network will be almost entirely pictures. I know, I know, but get this: People...
02/20/2017
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The Five Minute Guide to Installing Google Tag Manager

Marketing campaigns live and die by data. One of the recent campaigns I was managing drove me to open up my analytics report every hour. (Holiday season, anyone?) Data can be numbing, but it’s also necessary. Without data, there’s no way to easily determine...
02/20/2017
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Big Data: Good or Bad for Small Business Marketers?

Big data—or the collating and analysis of structured data, e.g. in spreadsheets and databases, combined with unstructured data, such as tweets, images or blogs—is hugely beneficial to many enterprise companies. It’s trickier for small business marketers....
02/20/2017
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Augmented Reality Will Put Local SEO On Steroids

Augmented Reality Will Put Local SEO On Steroids written by Guest Post read more at Duct Tape Marketing Augmented reality has recently grown from the far-flung corners of geek world to become a surging phenomenon that is threatening to burst into popular...
02/09/2017
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Getting Found Online Depends on You Doing These Five Things

Getting Found Online Depends on You Doing These Five Things written by Guest Post read more at Duct Tape Marketing Serious entrepreneurs know that the key to scaling a company is having a strong online presence. But the thought of competing for attention...
01/12/2017
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SEO Trends 2017: 42 Experts on the Future of SEO by @DannyNMIGoodwin

Here's what 42 of the top experts say will be the biggest SEO trends you need to know to succeed in organic search in 2017 – and beyond.The post SEO Trends 2017: 42 Experts on the Future of SEO by @DannyNMIGoodwin appeared first on Search Engine Journal.
12/13/2016
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70% of SEO Marketers Send Keyword Ranking Reports to Clients [DATA] by @rinadianewrites

Keyword ranking reports are a measure of success for your keyword strategy and SEO campaigns. They may be essential, but do SEO marketers really send them out to clients? This post has results from our #SEJSurveySays poll on whether or not SEO marketers...
12/13/2016
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The 10 Best Social Media SlideShares of 2016 to Get You Ready for 2017

With all the great articles out there, it can sometimes be hard to catch up on every single one of them. So imagine being able to go through a 2,000-word article in a minute or two. Or even faster. Enter: SlideShare! With SlideShare, great ideas and strategies...
12/13/2016
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How to Set Up Google Analytics Goals for Facebook Ads

Do you use Facebook ads? Not sure you trust Facebook’s metrics? Setting up Google Analytics goals lets you track the traffic and conversions from specific ads on Facebook. In this article, you’ll discover how to use Google Analytics goals...
12/13/2016
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7 Tips for Improving Online Sales Using Social Media

Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels? With the right plan, you can enhance people’s social media experience and generate more sales. In this article, you’ll...
12/13/2016
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Dominate Your Niche: 7 Killer Keyword Research Strategies by @jeremyknauff

Taking an unconventional approach to your keyword strategy will help you to rank for a greater number of relevant terms more quickly, earn more traffic, and reach potential customers earlier in the buying process. The beauty here is that while your competitors...
12/13/2016
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Are You Optimized for Voice Search? Here’s How to Do It by @IAmAaronAgius

The technology was a novelty when Siri first came on the market, but now we have Google Voice Search, Alexa, and many other voice search technologies to choose from. This article will help you stay ahead of the game and make the most of voice search for...
12/13/2016
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5 Under Used Strategies to Make Your Customers Feel Valued

5 Under Used Strategies to Make Your Customers Feel Valued written by Guest Post read more at Duct Tape Marketing There’s a misconception that great customer service requires endless resources and personnel, complex software systems, and outsourced call...
12/13/2016
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4 Instagram Contest Ideas to Engage Your Followers

Do you want more engagement on your Instagram profile? Have you considered rewarding your followers with a giveaway? Instagram contests give people an entertaining reason to interact with and promote your business and products. In this article, you’ll...
12/13/2016
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10 Questions to Ask Yourself When Your Conversion Rates Are Below Average

Often, conversion rates are only addressed when they become alarming, leading marketers to make knee-jerk changes to their landing pages and websites. But a true A/B test should be based on scientific research and methods, not panic. Here are 10 questions...
12/07/2016
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How Big Brands Use Urgency to Drive Conversions During the Holidays

This holiday, while you’re fretting over the perfect gift, big-brand retailers are singing carols as the dollars to roll in. But how do they do it? How do they make us want to buy so feverishly every year? One word: Urgency. See how the big brands are...
12/07/2016
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7 Case Studies for Understanding and Using Heatmaps

Heatmaps are everywhere these days. You see them on the weather, on real estate sites – basically anywhere there’s data to display. And while we may think of heatmaps as a 21st century thing, it turns out they have been around since at least...
12/07/2016
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